Two Buck Chuck Raises Prices Again

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Move Over Two-Cadet Chuck: Walmart Is Rolling Out Its Own Wines

is getting into the wine business concern.

The retailer recently launched a series of private label wines in i,100 stores across the state, each priced at $eleven per bottle. The company says it sources the vino from California, France and Italy.

Walmart is hoping to lure bargain hunting oenophiles with the line, which will be called "Winemakers Choice." Nichole Simpson, Walmart'south senior wine heir-apparent, says the offerings will "drinkable like a $30 or $40 bottle of wine."

Last year, the vino industry filled 717,866,271 bottles, co-ordinate to the Treasury Department's Alcohol and Tobacco Tax and Merchandise Agency. And then introducing a new vino into an already crowded market is a risk.

Smaller rival grocer Trader Joe's, though, partially congenital its reputation on its Charles Shaw line of wines, which many know better as "Two-Buck Chuck." And Walmart is, in some ways, playing grab-upwards with rival , which launched its ain line of deal wines, chosen California Roots, terminal autumn. (It added a Ros? to the line two months ago.) Even The Olive Garden has an exclusive line.

Two-Buck Chuck is only $3, though. (The older proper name stuck, despite cost increases.) And California Roots is $v. Will an $11 bottle at Walmart be besides rich for cheap wine aficionados?

Information technology likely will come downward to sense of taste. If Winemakers Selection is of a considerably improve quality than non only other discount wines, merely popular similarly-priced lines such every bit Clois du Bois and Kendall-Jackson, information technology could win people over.

Run into original article on Fortune.com

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Source: https://finance.yahoo.com/news/move-over-two-buck-chuck-135332918.html

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